An advertisement for "the world's premier discreet dating service" was pulled from one Salt Lake radio station because,
it says, the ad promotes infidelity in marriage.
The Ashley Madison Agency, an Internet-based company that specializes in arranging extramarital affairs, had its
commercial taken off air for good on the same day it started.
The president of Simmons Media Group, X96's owners, G. Craig Hanson, said: "As soon as we heard it, we pulled it." He
doubts the ad ran more than a few times.
He said all ads are e-mailed to the station and the ad got to air before any staff heard it. “We don't want to accept advertising of that nature. This is a family centered, values oriented community."
He said the ad was simply too explicit and while some in the community may endorse that kind of thing, he doesn't believe
the masses do.
The Ashley Madison ad is basically an interview with the company founder, Noel Biderman which begins with a disclaimer, saying the opinions in the ad do not necessarily reflect the views of the radio station.
Funny thing is Ashley Madison decided to target Utah for this multimillion-dollar ad campaign, after they learned Utah boasts the highest viewership of online pornography in the nation.
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